Primary Advisory is led by Dan Billing, a seasoned professional with over 20 years of cumulative experience in financial planning, governance support, and strategic thinking. His extensive career spans banking, farming, and various governance support roles across a range of businesses within the primary sector.

This broad experience allows him to bring a comprehensive understanding of financial intricacies and strategic growth to every client engagement.

Dan is a critical and strategic thinker with the ability to view challenges from multiple perspectives. His communication style is clear and direct, proving highly effective in solving problems and achieving results. Dan's experience, knowledge, and understanding of coaching and leading through opportunities, transactions, and crises provide a proven track record of delivering tangible outcomes.

At Primary Advisory, we support clients and businesses in improving their financial performance and outcomes. We combine this with thought-provoking advice to enable better strategic decision-making, helping you understand the "how" and "why" behind your business processes.

Our clients are open-minded and keen to implement new ideas, whether they are navigating challenges or seeking to elevate their existing success. They are seeking further clarity around their strategic direction or looking to optimise performance or business expansion. Our clients are aware of the opportunities within their business but seek a fresh perspective and expert guidance to achieve their next level of growth.